Following the merger between Cityspace and Kizoom, two innovative technology companies delivering real-time passenger information services in the public space, it was decided to rebrand the business as Kizoom.
The marketing team at Kizoom was visionary, professional and self-confident. The brief was to develop an identity that was clean and serious – yet sufficiently quirky and modern to reflect the cutting-edge nature of their business. The name itself is unusual, and required clear and confident treatment, and the commissioning client was keen to avoid obvious swooshes, motion blurs and other effects to connote speed.
The horror, the horror!
We were the incumbent agency, but to our horror the first phase of the design project was run as an open competition, with the marketing team compiling a short list from “blind” submissions.
We didn’t really care for this process, but were delighted to win on the merit of our design – and not by virtue of our existing relationship.
The roll-out of the brand swiftly involved implementation across the complete paper and web literature set, as well as product signage applications for Kizoom’s on-street terminals.
Supporting a green agenda
In the printed literature range we focussed on producing a set of master styles that were well suited to very short run digital production, and which were designed to minimise environmental impact – a mandatory characteristic for a business which is dedicated to generating modal shift to greener transport alternatives. We took steps such as minimising the use of bled imagery, printing short runs and using FSC certified paper stocks and not using plastic lamination, to ensure surpluses are recyclable.