In-store data capture for Bathstore

Modern retailers need to balance their physical and on-line marketing presence carefully.

Bathstore needed a way to capture opted-in data from footfall customers to enable them to email market this most valuable group of prospects.

Opt in

This cheeky promotion meant that customers were leaving stores with a tangible item – the Bathstore duck, a low cost give-away they had bought in very high quantities from China – and leaving behind their opted in data for email marketing purposes.

Although Bathstore remains a predominantly bricks and mortar retailer, their energetic email marketing continues to drive store footfall.