Bathstore announced they wanted a promotion based on the dribblesome painting style of American abstract expressionist Jackson Pollock.
We devised a complete retail scheme, from windows to price tickets, to drive the customers into the store.
Great products, great value prices and a very vibrant scheme made this this promotion a commercial success.
For us it was a challenge, as ever, to build and have approved about 600 individual artwork items for web, silk screen, litho and digital print production, all at breakneck speed. But that’s retail, and that’s what we’re good at!